Frequently asked questions.

Paid ads are an integral part of a successful online advertising strategy. A well designed paid ad campaign will not only bring in more customers and with them more conversions, but it will also give you insight into how well your SEO strategy is performing and what keywords you don’t need to be paying for. 

Choosing your advertising platform is a big part of your digital marketing strategy. In general, you want to be advertising on the platforms that your customers are going to be most active on, and depending on your customer profile that could be anything from Facebook and Instagram to LinkedIn and Reddit.

Search Engine Optimization (SEO) is the thoughtful placement of popular and relevant keywords on a web page. As part of developing your digital marketing strategy, you will have created a list of keywords that are related to your business, and match your customers journey to purchasing your product. These keywords can then be used to optimise every page of your website, ensuring that when people are searching these keywords your website will appear in the results.

Pay Per Click ads, often referred to as PPC, are a method of online advertising used by most platforms online. These ads require you to set a daily budget, and every time someone interacts with your ad that comes out of your budget. The cost you pay is based on a variety of factors, which can vary depending on where the ad is being shown. A good online advertising strategy is to have PPC ads on multiple platforms, depending on where your customers are.

Creating a digital marketing strategy is only the beginning of how to market yourself online. As the landscape of digital marketing shifts (and it shifts often) that means that your content needs to shift with it to keep up with the changes. Older content may need to be updated, or your strategy may need to be adjusted to ensure that you are getting quality leads. If you want to spend more time on your business instead of pouring over Google Analytics data, hiring a professional is the best option.