Fall into Better Digital Marketing Practices
Fall is officially here. The colours are changing, the leaves are falling, and most importantly search term trends are changing.
AI Integration in Marketing
For quite some time, users have had the option to create ‘Smart’ ads with Google or Facebook that handle a lot of the creative aspects of the ad, including headlines and descriptions. You just need to input some basic information, and the rest is handled for you. Plus, you will get a higher optimization score for your campaign. This all sounds great, but how do you know that the customization made by the AI program is right for you and your customers?
Making Waves, Digitally
The way you market yourself, either as a person, business, or sports team in this instance, is always going to be the driving force behind getting the audience that’s right for you.