AI Integration in Marketing

For quite some time, users have had the option to create ‘Smart’ ads with Google or Facebook that handle a lot of the creative aspects of the ad, including headlines and descriptions. You just need to input some basic information, and the rest is handled for you. Plus, you will get a higher optimization score for your campaign. This all sounds great, but how do you know that the customization made by the AI program is right for you and your customers?